On 17 April 2015, Plux opened Natural Cream Kitchen on GYRE B1 at Jingumae 5-10-1 — the same basement plane as Café Kaila and Magnolia Bakery Omotesando. The slug’s trailing kitche matches the legacy backlink spelling.
Concept
Menus skipped white sugar and wheat flour — rice flour and koji amazake carried desserts and savory plates under a “body that doesn’t rust” beauty-food pitch. Headline product: Mondo Selection gold 50 Roll（ごーまるロール）, a long rice-flour roll sold by preferred length, with an even longer reserved format talked up at launch.
Hours commonly listed weekdays 10:00–20:00 and weekends 09:00–20:00 (some later guides showed 11:00 opens). Phone (historical): 03-6433-5187. The shop later closed / rebranded in the area; this page restores the opening-era URL.
Omotesando–Jingumae still drains toward scramble density on the Shibuya Crossing live camera. Sweet stops sit inside average trip to Japan cost.
