Harajuku reader-model café MILK CAFE took its first beach house to Yuigahama as MILK CAFE with NANANA BEACH, backed by TV Tokyo and marked by the station mascot NANANA. White-and-brown interiors, pink parasols, and a sunset terrace aimed at fireworks nights as VIP seats.
Facilities and spend
- Pink beach parasol rental ¥1,300; summer bed ¥1,000
- 120 lockers; container showers (4 women’s / 2 men’s) with shampoo and body soap
- Locker + shower: adults ¥1,500, kids ¥800
- Food: green-curry plate ¥1,000, MILK CAFE yakisoba ¥800, taco-style pizza ¥800, karaage/fries ¥600, steak mixes ¥2,000 / ¥3,800
- Fluffy milk kakigori ¥600; weekday BBQ plan ¥3,500/person (+ ¥2,500 for 2h all-you-can-drink)
- Drinks from draft beer/highball ¥600 up through house mojitos and champagne bottles
Tomomi Itano’s opening-day signed panel and MILK photo walls decorated the room. A TV Tokyo series spotlighting women around the sea was slated to start 30 July (Thursday), with an ALL-FREE sampling weekend mid-July.
Pink parasols and pink staff polos were the meet cue. Owner Iwata framed the house as a place for hard-working women to reset — and for locals to watch sunset without leaving the coast.
The Channel still pitched it as an escape from Shibuya noise; watch that noise layer on the Shibuya Crossing live camera, then budget the day trip with average trip to Japan cost.
Seasonal beach houses close; treat phones and prices as historical.
