On 13 May 2010, Levi’s Store Shibuya hosted the production press call for I’m Levi’s two-hander Griffon — a one-night stage on 3 June 2010 at Tokyo Globe, starring Moriyama Mirai and Kikuchi Rinko, directed by Kuramochi Yutaka.

Talk covered jeans on the body, what “authentic” and “obsession” meant for live theatre versus drama, and contact-improvisation poster shooting. Tickets were set to go on sale from 15 May via Levi’s Shibuya / Harajuku stores and the official online shop, with jeans required for entry. The channel treated it as fashion-meets-stage coverage for Shibuya denim readers.

Levi’s Shibuya press energy still sits beside scramble footfall on the Shibuya Crossing live camera. Fashion nights need a trip ceiling — start with average trip to Japan cost.